Ahmed
Born and raised in Dubai. More than 15 years in sales, a family man, and camera-shy his whole career. His challenge: go live every night for 30 nights.
Everyone talks about setting up a business. For 30 days we will do ours in front of you: the licence, the lawyer, the office, the bank, the tax, the team, the partners. Each step is filmed when it happens and taught so you can do it too. On 6 January the doors open.
We could tell you setting up a business in Dubai is simple. We would rather show you, with the receipts.
Born and raised in Dubai. More than 15 years in sales, a family man, and camera-shy his whole career. His challenge: go live every night for 30 nights.
Builds the Vantablack platform with AI. His challenge: build in public, showing a real feature go from idea to screen every week.
Ask questions on the lives, join a house, send a message of support and bring the partners you trust. On Day 1 you choose one more challenge for each of us.
On YouTube, Instagram, TikTok and LinkedIn, in English with Arabic captions.
This is the plan. Authorities decide on their own timelines, so if a step is late you will see it late, and why.
Why we are doing this, in front of everyone. The show, the houses, the first real steps.
We do: Our trade licence on screen: what it covers today and what it does not yet cover
You learn: How to read a trade licence: activities, legal form, expiry, who the authority is
We do: Our licence activity update application with the Department of Economy and Tourism
You learn: How to pick activities from the 2,444 on the Dubai list and why the wrong one costs you later
We do: Our legal review: payments, client terms, partner terms, privacy
You learn: What a startup must have a lawyer read before taking money
We do: Shareholder and founder agreements: roles, vesting, decisions, what happens if one of us leaves
You learn: The founder agreement most partnerships skip, and why friendships end without one
We do: We explain how expressions of interest are reviewed
You learn: How a service business can win clients without paying commission
We do: Live help for viewers: we answer five real setup questions from the audience
You learn: Mainland or free zone: the questions that decide it
We do: Live partner onboarding: we verify partners on stream (documents blurred, with their consent)
You learn: What a verified partner means: licence, bank account in the company name, references
Office, payments, tax and compliance: the paperwork every founder fears, done on camera.
We do: Signing our office lease and registering it (Ejari)
You learn: What Ejari is, why a licence needs an address, flexi-desk or office
We do: Opening our payment account with split payments
You learn: How card payments reach a business, and why we never hold your money
We do: VAT registration through a registered tax agent and Corporate Tax registration
You learn: VAT threshold, Corporate Tax registration, deadlines that fine you
We do: Our goAML registration and AML policy
You learn: Why a setup firm must check who its clients are, and what it asks you for
We do: Office fit-out: desks, chairs, meeting room, laptops for the first team
You learn: What it really costs to equip a small office in Dubai
We do: Systems: our CRM, the client portal, the project timeline
You learn: How a client sees every step of a setup, with every update on the project timeline
We do: Ask-the-founders setup clinic
You learn: Golden Visa, residency visas and family sponsorship, the basics
The team, the partners and the Community arrive. Halfway: the honest review and the Lights On film.
We do: Our honest halfway review: what is done, what is late, and what comes next
You learn: Why delays happen in a setup and what you can control
We do: Hiring the launch team: offers, contracts, visas
You learn: Hiring your first employee in the UAE: contract, visa, insurance, payroll
We do: Onboarding the team: sales rules, operations, AML, the daily client update
You learn: What "accountable delivery" means in practice
We do: Partner Success: how partners receive jobs, deliver and get rated
You learn: How a supplier wins work on Vantablack: quality, on time, ratings
We do: The Vantablack Community: membership, guides, discussions
You learn: Where to get answers before paying anyone
We do: Publishing our full price list: setup, renewals, visas, PRO
You learn: How to compare setup quotes line by line
We do: Live partner verification, week 3
You learn: Choosing a supplier: what to check before you pay
Security, guides, a full rehearsal of a client journey and the house finals.
We do: Security test of the platform and staff sign-in protection
You learn: How to protect your company accounts from day one
We do: Arabic versions of the core guides
You learn: Why Arabic matters for a UAE business
We do: A full client journey rehearsed with a demo account: quote, payment, checkpoints, documents
You learn: What happens after you pay a setup firm, step by step
We do: Year-end: the decisions that shaped the opening
You learn: Keeping records from day one
We do: Launch checklist: what is still open
You learn: A launch checklist any founder can copy
We do: Partner drive: the last call for eligible applications
You learn: How to ask for referrals without being pushy
We do: Final verification marathon
You learn: What we learned about partners in 28 days
What we learned and what changes when the doors open on 6 January.
We do: The wall of founding partners is printed and mounted in the office (names only with consent)
You learn: Building a community before you sell anything
We do: What we learned from the first opening and what happens next
You learn: The real cost of opening a business in Dubai, line by line
Founding Seats are planned for accounting and tax, legal, design and brand, fit-out, insurance, and marketing. Watch Lights On for the eligibility, opening dates and how to apply. We review expressions of interest in the order they arrive. An expression of interest does not reserve a place. If your industry fills, you can opt in to Next Light, the waitlist for the next opening. We keep your original application time and offer places in order to eligible applicants. If you already registered under our earlier Founding promise, we will honour it when we verify your registration.
Coming soon
Messages appear after a person reads them, and the best are read out on the lives. Please don't share phone numbers, emails or company names.
Products, services, delivery responsibilities, operating location and ownership influence your setup options. Assess these before comparing prices.
Changing the activity, service or business location can change your options, approvals and costs.