Four shareholders wanted to launch a UAE platform where users advertise and sell used products, employ one person, and also allow one shareholder to sell his own used items through the marketplace.
REAL CLIENT CASE STUDY · CASE 39
Used-Goods Marketplace Portal
Platform business / activity classification
Technology
EXPLANATORY DIAGRAM · CASE 39
01User marketplace
→
02portal activity; company-owned sales
→
03separate commercial activity
Core activityPortal 6312004
Source structureDubai Mainland LLC / 4 shareholders
Initial workforce1 employee
Key boundaryMarketplace ≠ own-stock trading
A marketplace business is not automatically e-commerce.
The investigation selected Portal activity 6312004 for the marketplace layer and treated the shareholder's personal use separately.
We classify the revenue model, not just the website. That prevents a platform from accidentally operating a second commercial model outside the licence scope.